Project Brief
One of the projects I worked on while at Pluralsight was an End Of Course Experience. The goal was to increase video consumption and engagement by prompting users with paths to take after finishing an educational course. No previous experience existed prior to this project so it was built from the ground up.
The Challenge
Since this was a blue-sky project, all research and designs had to be created from scratch. I used the Directed Discovery method user research, which focuses heavily on user interviews. Users were selected from all of the mobile platforms supported to better understand user needs while on the move.
The Solution
The outcome is a three-tier version rollout. Each version is made to build on the previous one by adding valuable tools for both the learner and author of the course. Metrics were set up to track the effectiveness of each option during the progress of development.
Preliminary Mock-Ups
Low fidelity mockups for each screen were used to test a variety of designs. Whimsical.co was used to help communicate with our remote team members, because of its ease of access and fast iteration features.
Exploring Variable Rewards
Various completion badges were created to test with learners as engagement incentives. Promoting the awareness of an already existing Certificate of Completion and to see if learners preferred any type of gamification while learning.
Prompting Next Steps
Most learners stated some form of uncertainty for what to do next after completing a course. Providing next steps for the user helped boost learner engagement and increase user adoption rates of the platform as a whole.
Symbiotic Success
When learners find the right teacher it can make a world of difference in their success to achieve a learning objective. Connecting learners to authors helps notify the learner of new courses as soon as they are available and increases author royalties.
A/B Testing Different Designs
Results
Several designs were created for the easy rating system. An internal poll was taken to narrowed down the designs for user testing. These are the two designs that were tested and their associated results.
Planning For The Future
Starting With An MVP
Initial implementation included the most popular next steps. The adoption of Learning Checks, a post course quiz, and recent addition to the mobile platforms was added to all available courses. User analytics to each action gave us valuable insights to the program as a whole when validating the End of Course Experience.
V1 With Learning Checks
V1 Without Learning Checks
Next Steps
Building trust through a community rating system is an important aspect for many users. It allows quick assessment of courses for new learners and allows authors to evaluate their lesson plans. Adding a feedback channel and ratings database required API access, making this a V2 release to not hold up the project.
V2 With Learning Checks
V2 Without Learning Checks
Working Towards The Future
The Destination
Implementing an easy rating system for valuable feedback. Providing feedback options with the most popular and helpful answers to create effective measures for improvement.
The feedback options change depending on positive or negative ratings to help authors understand what learners need to succeed.
